Who We Are

CRC clients have included Hanes Hosiery, Donna Karan Hosiery and DKNY Intimates, Maidenform, Kenneth Cole and Ted Baker Watches, Samsung Home Appliance, Chesapeake Bay Candle Company, Ceramedx Natural Ceramide Skincare, Jovial Pasta, Simply Protein and Deep River Snacks, among others.

Founded in 2007 by Cindy Riccio, CRC has been recognized as one of the “Top PR Firms” in New York City and received numerous awards for our work for clients. Riccio served in senior communications and brand marketing roles in-house, at both L’OREAL and Hanesbrands, prior to launching CRC. She began her career at Marina Maher Communications in New York. In 2022, Riccio and CRC joined the 360PR+ family of agencies, with Riccio serving as EVP and GM-CRC.

Our Approach

Our culture is collaborative, fun-loving, and hard-working. We do what we love and we love what we do. We believe that heart has to come through in everything we do – and it does.

We know that effective public relations and marketing requires more than a great story. It starts with data and insights, is powered by creativity, and calls for an integrated approach with flawless execution to ensure multiple, meaningful consumer touch points. Our seasoned PR and digital specialists have backgrounds in TV, magazines, .coms, video production, influencer marketing, media buying and more.

We are a strategic and creative communications partner who knows that ROI and return on engagemet are the product of true collaboration, bold creative solutions and flawless execution.