Tateossian

Opportunity

Tateossian tapped 360PR+/CRC to introduce the established British brand of men’s luxury jewelry with unisex styles to US press and influencers to increase sales and awareness at retailers such as Saks Fifth Avenue, Neiman Marcus, Nordstrom and us.tatteossian.com. With three decades of design expertise at specialty stores around the globe, we set out to create visibility-building moments during peak selling seasons to position Tateossian as a global leader in men’s accessories, notably with bracelets and cufflinks.

Approach

With our expertise in fashion and accessories, we offered up stylish storytelling moments to provide men a distinctive way to express their personality and style through unique, re-defined meticulously crafted jewelry.  We pushed Tateossian’s seasonal collections, as well as notable collaborations including The Zaha Hadid, Elton John and Grateful Dead collections to drive awareness of the brand through press and social media placements in notable outlets and by leveraging partnerships with Instagram influencers.

Our efforts included seasonal press events, designer interviews, aggressive product seeding and creative mailers to establish gift guide opportunities to drive sales at peak holiday gift-giving seasons.

Results

360PR+/CRC’s media and influencer relationships was a winning combination for Tateossian landing coverage in well-known outlets including The New Yorker, WSJ Magazine, Esquire, Men’s Health, Reader’s Digest, and BRIDES, among many others, securing 317+ million impressions in one year.

Our team successfully seeded product to style influencers  resulting in almost 3.5 million interactions across Instagram posts, stories, and reels across channels in less than nine months.  We coordinated two virtual editor events, providing top-tier publications a first-hand look at Tateossian’s offerings and a chance to hear from directly from Robert Tateossian about the inspiration behind his latest collections.