Sans Matin
Opportunity
Our team was tasked with introducing the British footwear brand to US consumers and press to position it as a shoe brand that is as focused on sustainability as it is on style. We set out to share the brand’s street chic style with eco-friendly and charitable commitments, as every pair of shoes is produced with 60% natural rubber soles and comes with a shoe bag made from recycled materials manufactured in Colombia. The brand also donates 2% of all sales to Children Change Colombia.
Approach
Our approach centered on introducing the brand to press and influencers media who are style stakeholders. We offered men and women a wide variety of ethically handmade trainers with classic yet versatile, unisex styles and hosted editor events to introduce U.S. editors to the brand and its founders, Charly and Lockie Cunningham. Our goal was to secure top-tier style placements and gift guide opportunities to drive online sales at peak holiday gift-giving seasons while positioning Charly and Lockie Cunningham as innovative and purpose driven millennial entrepreneurs focused on creating a family-run business that values inclusivity and sustainability.
Results
As a result of our combined efforts, our team secured press placements in popular fashion and lifestyle outlets including Us Weekly, Cosmopolitan, Reader’s Digest, Essence, Women’s Health and more, securing 93M total impressions in the second half of the year. We also successfully seeded product to fashion influencers resulting in over 1M total impressions across Instagram static posts, reels and stories across channels
Our editor events were consistently attended by more than twenty top-tier publications such as Byrdie, Popsugar, Forbes, Oprah Daily, Real Simple and more.
