Ceramedx
Opportunity
The number one dermatologist recommended skincare brand was created from ceramides but NOT with natural ingredients. Ceremedx® was created in consultation with dermatologists using an exclusive Riceramide®-3 natural ceramide technology that helps heal dryness, improve moisture retention and contains 97% organic and non-GMO certified ingredients. Our research showed a higher demand for affordable natural skincare products and a self-care vibe that shoppers were gravitating to for their daily moisturizing regime.
Approach
Our team unveiled Ceramedx as a singular new natural therapeutic skincare brand with a mission to meet the consumer demand for wellness and more natural ingredient products in skincare. We created a series of brand activations for the trade and press with demos to showcase the moisturizing and soothing results. Our always on pitching targeted Moms, millennials and dermatologists, making it the go-to resource in the clean beauty industry with seasonal tips and tricks to beautiful skin all year long.
Results
Within the first year, Ceremedex Won the Delicious Living Beauty & Body Award and the Natural Better Nutrition Award. We moved the needle with top tier press from Allure and Real Simple to skincare expert influencer placements that shared tips and tricks for beautiful skin on social media channels as well as on multiple regional on-air TV segments.
Our efforts increased national and local market awareness while expanding distribution at retail in more than 60 outlets nationwide including Amazon, Target.com, Kroger.com and Sprouts. Leveraging influencer partnerships to authenticate the brand with data insights, trends and science-based stories, we helped grow the brand’s social media following by more than 30% as a result of our content curated images, testimonials, hashtags, videos, and posts.
