BIC
Opportunity
Consumers today crave newness, desire creative freedom and embody authenticity. BIC’s skin creative portfolio – which features innovative and diverse skin art products from BodyMark to semi-permanent tattoos with Inkbox – needed a way to showcase the brand’s offerings to Gen Z (and younger) who are interested in self-expression but may not want the commitment of a permanent tattoo. Known for our expertise in the beauty and accessories industries, we were tasked with driving earned media relations to reach this target consumer and position BIC’s skin creative portfolio as industry leaders in the beauty aisle.
Approach
Armed with the knowledge that consumers are using their body as a canvas for self-expression, whether attending events, festivals or in everyday moments, we took an always-on news bureau approach that put BIC’s skin creative brands front and center with media. From a new BodyMark Festival Pack launch, just in time for the start of festival season, and Inkbox’s first in-store retail availability at Walmart, to an Inkbox limited-edition collection launch with Blink-182 Musician Travis Barker, we seeded product to media and drove excitement around the latest brand news.
Results
We’ve driven 4B+ media impressions for BodyMark and Inkbox with coverage in top-tier Gen Z and lifestyle outlets including Byrdie, Sweety High, The Strategist, ELLE and In The Know. We also secured coverage in key retail trades from Retail Dive to The Street around Inkbox’s launch at Walmart.
