Health & Happiness Awareness
- Create a NYC-based experiential PR stunt that drives consumers nationwide and online to take the “Pledge of Health & Happiness” in peak summer fresh fruit season
- Developed a viral call-to-action asking Americans to sign the “Pledge of Health & Happiness”- a challenge to eat at least one half plate of fresh fruit and vegetables per day for the rest of the summer
- Utilized street teams in NYC to sample Edible Arrangement’s Pineapple Pops and drive consumers into local stores to take the pledge
Leveraged the USDA’s new food icon, MyPlate, and its updated recommendation that one half of a person’s daily food intake should consist of fresh fruit and vegetable.