Introducing BeYu to the American Consumer

BeYu Cosmetics

The Challenge

Position BeYu as a German cosmetics brand offering high-quality cosmetics with on-trend colors in the media, within the beauty industry and on social media.


American consumers.


Editor Makeovers with Celebrity Makeup Artist Lindsay Ebbin

CRC executed meetings with long-lead editors to introduce them to the BeYu collection with makeovers by Celebrity Makeup Artist Lindsay Ebbin targeting Summer and Fall issues.

Editors who attended the makeover sessions include: InStyle, People, Parents, WWD, Cosmopolitan, Seventeen, Family Circle, The Knot, Good Housekeeping, Bridal Guide, Health and On-Air Personality Kate De Ponte. Overall, the editors loved the look and feel of BeYu and said how the makeup felt light and smooth on their skin. They also liked the price point for the high-quality makeup.

Social Media Management

CRC created and managed Facebook, Instagram, and Twitter accounts for BeYu, including the content curation, video content creation, strategy and daily account management.

Media Outreach

CRC has aggressively pitched BeYu to long-lead and short-lead media, online media, beauty bloggers, TV producers and on-air personalities.

Retail Support

CRC supported existing, new and potential retailers through creating tailored presentations and regional efforts to highlight key retailers including:, Giant Eagle, Bartell Drugs, Wegman’s, Meijer and ULTA.

Top Results

Media Placements

CRC launched the news of BeYu as a new German cosmetics brand in the US via PR Newswire and was seen on Yahoo! Finance, Reuters, MarketWatch and the Boston Globe, just to name a few.

Social Media

CRC has seen exponential growth on all social media platforms.

  • Generated over 145 million impressions in eight months
  • Facebook growth: +678 likes
  • Instagram growth: +23.6k followers
  • Twitter growth: +159 followers

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