What exemplifies the Internet community better than live tweeting? Consider live tweeting the online alternative to swarms of World Cup fans wildly cheering on their favorite team at a local bar. Except in the aforementioned case, only those in the immediate vicinity can participate. Instead, live tweeting literally brings a world of like-minded individuals together under one, or several, designated hashtags. The Super Bowl, Academy Awards, True Blood series finale… it doesn’t matter what the event. Any buzzworthy thing that happens can be live tweeted, and by any kind of person (buzzworthy or otherwise).
We get it — live tweeting seems overwhelming. There is an array of opportunities to do so, endless pages of content from an endless number of users, split second decisions to be made and memory muscles to strengthen. But if we can do it, you can do it! Just recently we here at CRC garnered over 1,500 Facebook likes in one week for The Survivor Collection by live tweeting its launch at The National Women’s Survivors Convention in Nashville. So in preparation for the upcoming VMAs, we’ve compiled a short list of tips to help you live the live tweeting life.
- Value Video. Live video is your best bet for connecting with the largest audience. Lance Ulanoff agrees in “How I Gained 68,000 Followers by Live-Tweeting.” He emphasizes the power of millions of people around the world simultaneously watching the same event. Perfect for “color commentary and blink-you-missed-it moments.”
- Forewarn Your Followers. In Erin Carson’s “How to live tweet an event: 7 best practices,” Gartner analyst Jennifer Polk advises letting existing fans and followers know that you plan to be posting about a particular event. That way “the people who want to engage and follow along can, and the ones who don’t will know to check back in later, without any hard feelings.”
- Designate Devices. Ulanoff additionally recommends having multiple devices on hand, great for alleviating in-the-moment stress. On one, he suggests tracking the event’s official Twitter stream and searching for event-related tweets (don’t forget to retweet others, too!). A tweet manager like TweetDeck can be helpful to see all conversations in one place. Meanwhile, have another device ready to take pictures of the TV screen.
- Pick a Place with Power. You can’t do any of the last point without being somewhere with access to outlets and Internet.
- Have a Handle on Your Hashtags and Handles. Look up what they are for the event before you even begin — e.g. the official event handle/hashtag, celebrity nominees’ handles, etc. It’ll save you time and stress in the moment and keep you from referring to the wrong people/event.
- Turbo-Tweet. Keep it swift, short (making room for retweets to add in content), accurate, without typos and incorporating the official hashtags.
- Ears Extended. Read other people’s tweets thoroughly. Polk confirms, explaining, “It’s critical to know what people are actually talking about.”
- Shell Out for Shocking. Put most of your energy into choosing the perfect moments. According to Ulanoff, “the worst thing your tweet can become is white noise. You’re not there to repeat what everyone is saying.” Be creative and hold out for the right time.
- Keep Creating Content. Even in between shockers, keep your momentum going. Just don’t tweet inanely. Once you develop an audience, you can’t afford to lose their attention. So make sure to keep it up throughout the entire event.
- Photos are Fun. Everyone loves pictures. So take them and be sure to include them in your tweets.