As the summer comes to a rapid end, we said our goodbyes to Alison Verp, a valued intern and team member at our agency, as she heads back to Syracuse University to carry out her remaining two years as a college student.
At a young age, Alison always had an interest in fashion and was first introduced to the public relations industry when she held an internship at JS Group International. Determined to explore all that the industry had to offer, Ali began her internship at CRC in June of 2017.
Alison became quickly accustomed to CRC’s fast-paced environment when she spent her second day guerilla marketing for World Refugee Day at the TODAY show. Over the course of two months, Allison partook in influencer and client outreach, sampling and gifting opportunities, and photo shoot production and event planning.
When asking Alison what she was looking to get out of her time here at CRC, she responded “Throughout the internship, I was looking to improve my writing and research skills, and to gain a general understanding of the public relations industry.” Now, two months after Ali started interning with us, Ali notes “I have learned the importance of maintaining relations with clients, editors, and anyone you meet in the PR industry.”
A devoted student at the Newhouse School of Communications and the Whitman School of Management Dual Program, with majors in Public Relations and Management, Ali looks forward to continuing her career path in Public Relations and business. When Ali isn’t at our CRC office, you can find her cooking, travelling, and spending time with family and friends. Although we are sad to see her go, Ali has been an essential component to our CRC team and member of our family this summer.
Q&A: VERP EDITION
Words of Wisdom??
My advice to future interns is to stay organized and learn how to prioritize tasks. This is a fast-paced environment, but if you are aware of your responsibilities, you can better manage your time.
Go-To Lunch Spot
My go-to place for lunch was The Melt Shop. I highly recommend the truffle grilled cheese!
Fave Memory @ CRC?
My favorite memory at CRC was our TV debut at the Today Show windows, where we represented our client CARE on World Refugee Day
CRC is a place where everyone is free to express their personal style. I buy a lot of my business casual clothes for work from Aritzia.
You’re famous (duh)-what lucky publication gets to cover your feature piece?
People Magazine. I have read every edition cover to cover since I was 13.
The most challenging aspect of this internship was getting used to the fast-paced environment. You are thrown into everything at first, but you learn quickly.
One of my role models is Princess Diana. She was an independent, powerful woman who dedicated much of her time to charity work.
Words To Live By:
“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain
Most Used App?
My favorite app of the summer is Around Me. It helps you find whatever you are looking for based on your location. I explored the city using this app to find new restaurants and coffee shops.
What three Essentials do you not leave your home without?
My phone, a protein bar, and I ALWAYS have my Chapstick.
You’re hosting a dinner party, which A-List Celebrity made it to the top of your guest list?
Kerry Washington. Her role as Olivia Pope in Scandal truly empowers women. She has received Emmy’s for her acting work and has been featured in Time 100 for her activism in women’s cancer programs, human rights campaigns, and so much more.