About us

Why CRC Inc?

Because we help companies grow their business and brand awareness by moving the needle with meaningful results. How?

Our ‘C3 Formula’ (Create, Connect, Communicate) starts with content strategy which is the premise for everything we do to ensure our partners are heard clearly and consistently. Our storytelling techniques drive brand awareness. We are seasoned PR and digital specialists with backgrounds in TV, magazines, .coms, media buying, digital advertising and fortune 500 companies and global agencies. We are a strategic communications partner who knows that ROI and ROE is a product of true collaboration and integration, while delivering bold creative solutions and pragmatic implementation.

Simply put, it’s the ‘C3 formula’ that is a winning combination for our partners. So give us a shout to learn how our formula can work for you! Contact: cindy@cricciocomm.com

We CREATE content with spot on strategies that deliver results to help our partners reach their goals, bringing the combination of the high quality and expertise of a big firm with a seasoned team of digital media and marketing communications specialists.

We CONNECT consumers to our partners’ brands in organic ways that don’t just increase likes or followers, but truly engage audiences wherever they are getting their news and information.

We COMMUNICATE with editorial and digital decision-makers in fashion, beauty, food and beverage lifestyle, consumer, media and corporate sectors and have deep, trusted relationships across all media channels. Our communications strategy always encompasses a 360° approach. Relationships are the pillar to our success and we are collaborative to the core.

Jacqui Stafford, TV Fashion and Beauty Expert

"Cindy's a genuine PR professional. I know I can count on her to deliver insightful, on-point messaging and always provide exactly what I need as a fashion editor."

Jacqui Stafford, TV Fashion and Beauty Expert
Company Details

Company Details

  • Founded in 2007 by President and Founder, Cindy Riccio
  • Headquartered in New York City, with satellite office in Los Angeles
  • Full-service agency; marketing/communications services across traditional, digital & new media sectors
  • Social media strategy, community management and content creation
  • Global reach through strategic alliances

Leadership Team

Cindy Riccio

Cindy Riccio opened the doors to CRC after a longstanding range of experience developing and executing award-winning public relations programs for leading Fortune 500 companies and agencies. She is an avid news connoisseur with a passion for storytelling and is proud to have worked with some of the world’s most stellar brands.

Cindy Riccio
President and Founder
Vanessa Jasswani

Vanessa brings a decade of experience in digital marketing strategy & analytics (agency & in-house) for a diverse range of brands such as New York State Brewers Association for craft beers, Pinnacle Foods, American Express, Unilever, British Airways, Estee Lauder and ExxonMobil.

Vanessa Jasswani
Digital Marketing Manager

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